Lay’s “Do Us a Flavor” is a unique and engaging marketing campaign that allows consumers to get involved in the creation of new potato chip flavors. This innovative approach has not only helped to boost sales but has also fostered a strong connection between the brand and its customers. In this article, we will explore the success of Lay’s “Do Us a Flavor” and how it has revolutionized the way companies interact with their audience.
The concept of Lay’s “Do Us a Flavor” was introduced in 2012, and since then, it has become a beloved tradition for potato chip enthusiasts around the world. The campaign invites consumers to submit their own flavor ideas, which are then voted on by the public. The winning flavor is produced by Lay’s and made available for purchase in stores. This interactive approach has proven to be highly effective in generating excitement and fostering a sense of community among the brand’s followers.
One of the key reasons for the success of Lay’s “Do Us a Flavor” is its ability to tap into the creativity of its audience. By encouraging consumers to submit their own flavor ideas, Lay’s is not only showcasing the diverse tastes and preferences of its customers but also empowering them to be a part of the brand’s evolution. This has led to some truly unique and innovative flavors, such as “Cilantro Lime,” “Cheddar Bacon,” and “Peanut Butter & Jelly,” which have captured the hearts and taste buds of many.
The voting process is another element that has contributed to the campaign’s success. By allowing the public to vote on their favorite flavor ideas, Lay’s has created a sense of competition and excitement. This has resulted in millions of votes being cast each year, generating significant buzz around the campaign. Additionally, the voting process has helped to identify the most popular and appealing flavors, ensuring that the final product meets the tastes of the masses.
From a marketing perspective, Lay’s “Do Us a Flavor” has proven to be a highly effective strategy. The campaign has helped to boost sales by introducing new and exciting flavors that appeal to a wide range of consumers. Moreover, it has generated a significant amount of media coverage and social media buzz, further enhancing the brand’s visibility and reputation. The success of the campaign has also inspired other companies to adopt similar interactive marketing strategies, demonstrating the power of involving consumers in the creative process.
In conclusion, Lay’s “Do Us a Flavor” is a shining example of how a brand can engage with its audience and create a sense of community. By encouraging consumers to submit and vote on their own flavor ideas, Lay’s has not only introduced innovative and appealing products but has also fostered a strong connection with its customers. The success of this campaign serves as a testament to the power of interactive marketing and the importance of listening to the voices of consumers. As Lay’s continues to expand its “Do Us a Flavor” campaign, it is likely that we will see even more creative and exciting flavors in the future.
