Is New Balance Made in USA? A Comprehensive Look into the Brand’s Manufacturing Practices
New Balance, a renowned brand in the world of athletic footwear and apparel, has been a staple in the American market for decades. One of the most frequently asked questions about the brand is whether New Balance products are made in the USA. This article delves into the brand’s manufacturing practices and sheds light on the extent to which New Balance products are produced domestically.
New Balance’s Commitment to Domestic Manufacturing
New Balance has a long-standing commitment to domestic manufacturing, which has been a cornerstone of the brand’s identity. The company was founded in 1906 in Boston, Massachusetts, and has maintained a significant presence in the United States throughout its history. In fact, New Balance was one of the first companies to produce running shoes in the United States, and it has continued to invest in American manufacturing facilities.
Percentage of New Balance Products Made in the USA
While New Balance is known for its domestic manufacturing, it is important to note that not all of its products are made in the USA. According to the company, approximately 25% of its products are produced domestically, with the remaining 75% manufactured overseas. This percentage reflects the complex nature of global supply chains and the challenges of maintaining a balance between cost, quality, and accessibility.
Reasons for Manufacturing Overseas
New Balance has manufacturing facilities in various countries, including China, Vietnam, and Indonesia. The decision to produce overseas is primarily driven by several factors. Firstly, overseas manufacturing allows the company to take advantage of lower labor costs, which can help keep the prices of its products competitive. Secondly, New Balance can leverage the expertise and resources of these countries to source high-quality materials and components.
New Balance’s Efforts to Support American Manufacturing
Despite the majority of its products being manufactured overseas, New Balance remains dedicated to supporting American manufacturing. The company has invested in several initiatives to boost domestic production, including the establishment of a state-of-the-art factory in Lawrence, Massachusetts. This factory, known as the New Balance Boston Factory, is responsible for producing a significant portion of the brand’s running shoes.
Conclusion
In conclusion, while New Balance is not entirely made in the USA, the brand has a strong commitment to domestic manufacturing. With approximately 25% of its products produced domestically, New Balance continues to support American manufacturing and invest in initiatives that help maintain its identity as a brand that values quality and craftsmanship. As the company evolves, it remains committed to balancing its global operations with its dedication to American-made products.
